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The Right Product, at the Right Time

"A brand can attain dominance in a selling environment if supporting graphics start at the point of initial customer contact..."
(source: "To P-O-P or Not to P-O-P", The Big Picture, Sept./Oct. 2000)

EntréVue posters deliver your message at the point of entry on glass doors at eye level where consumers can't miss it.

"One of  the primary goals of P-O-P should be to keep a brand in consumers' minds from the instant they walk into the store, says Scott Young, vice president of Fort Lee, NJ.-based Perception Research Services...  A primary objective of P-O-P should be to preempt the competition at three key locations: the store window, the store aisles and at the category shelf." (source: "P-O-P Must Preempt the Competition, Researcher Says", P-O-P Times, October 2001).

What better way to achieve this than to put your brand on the entry door or window of the retail store, in front of the competition.

There is a growing desire among retailers to reduce the clutter in store aisles.

Thanks to its one-way visibility, EntréVue is designed primarily for display on the front glass doors and windows of retail outlets, where it doesn't contribute to in-store clutter.

"Basic, bold messages work for window displays... Simplicity and consistency are the keys."
(source: "P-O-P Must Preempt the Competition, Researcher Says", P-O-P Times, October 2001).

Your bold, colorful message will be the first thing consumers see as they approach the store. And we offer design consultation to ensure your graphics offer maximum visual impact.

Competition for retail space among advertisers is intensifying as more and more new products are introduced.

EntréVue maximizes your exposure by putting your brand on glass entry doors, in front of the competition.

As much as 30% of P-O-P materials are never displayed by retailers for various reasons, e.g., they take up too much space or are too time-consuming to install.

EntréVue posters mount quickly and easily with double-sided, clear adhesive. Their ease of installation and removal promotes greater compliance at the store level.